Neupositioniert, neugestaltet, natürlich einzigartig. 24. July 2025 ‐ Corporate Design

wertmarke gewinnt Ausschreibung des Nationalpark-Zentrums Königsstuhl
Zwischen uralten Buchen und weißem Fels entstand ein Markenauftritt, so klar wie der Blick vom Skywalk: wertmarke hat das Corporate Design des Nationalpark-Zentrums Königsstuhl neu gedacht. Basis war eine strategische Neupositionierung – mit mehr Potenzial als bisher. Ergebnis: ein prägnantes Redesign der Dachmarke, ein eigenständiges Logo für das neue UNESCO-Welterbezentrum „Waldhalle“ und ein Corporate Design, das Naturerlebnis und Markenführung vereint. Von Signaletik über Anzeigenraster bis Social Media Templates – alles folgt einer klaren Linie: modern, lebendig, naturverbunden. Highlight: das UI/UX-Design der neuen Website – klar, barrierearm, einladend wie die Wanderwege auf Jasmund.
Design, das Wurzeln schlägt – und weiterwächst.

Ein Hauch Kanada in Hamburg: Die Brand-Entwicklung für HANCOCK Craft Cider Distillery 10. July 2025 ‐ Corporate Design

Aufgewachsen auf einer Apfelfarm nahe Vancouver, bringt Kurtus Hancock mit seinem Start-up kanadische Cider-Kunst nach Hamburg. Wertmarke entwickelte das Corporate Design: Ein Apfel mit „H“ als Bildmarke, eine sanfte Typografie und eine handgeschriebene Subline für den Manufaktur-Charakter. Jede der vier Sorten hat ein eigenes Icon und ein kanadisches Tier als Botschafter. Der Claim? „Crafted in Hamburg. Inspired by Canada. Loved everywhere.“ Ab Frühjahr tourt HANCOCK Cider mit eigenem Cargo-Bike durch Hamburgs Events. Cheers!

Zeit für eine starke Marke: Die neue Personal Brand für den Zeitexperten Jonas Geissler 26. June 2025 ‐ Corporate Design

Zeit ist mehr als nur eine Zahl auf der Uhr – sie ist eine Ressource, ein Rhythmus, eine Kunst. Für den Münchner Keynote-Speaker, Bestseller-Autor und Organisationsentwickler Jonas Geissler entwickelte wertmarke eine Personal Brand, die genau das vermittelt.

Das Herzstück: eine stilisiertes „Z“ in Sanduhrform – als Symbol für sein Kernthema Zeit. Eine weiche Typografie, Icons in Hexagonform für Vorträge, Workshops und Beratung und die Farbwelt aus Anthrazit und Signalgelb verleihen der Marke Charakter. Sein Claim? „Time is honey.“ – eine charmante Erinnerung daran, dass Zeit ebenso wertvoll wie süß sein kann.

Junior Designer*in gesucht – Mini-Job, remote & kreativ 15. March 2025 ‐ Corporate Design

Du liebst Design und willst in spannenden Projekten mitwirken? Dann bist du bei wertmarke genau richtig!

Wir suchen einen **Junior Designerin (Mini-Job, remote, 6–12 Monate)** zur Unterstützung in Branding, Corporate Design, Packaging, UI/UX & Motion-Design.

Bewirb dich mit deinem Portfolio & ein paar Zeilen über dich bei uns: bewerbungen@wertmarke.de
Wir freuen uns auf dich!

Ein abenteuerlicher Start in den Sommer… 17. July 2024 ‐ Movies

Pünktlich zum Sommerbeginn freut sich die Störtebeker Braumanufaktur, das "Sommer-Wit" vorzustellen – eine von vier neuen Biersorten für jede Jahreszeit. Bei diesem Projekt hatten wir von wertmarke das Vergnügen, das Gesamtkonzept zu entwickeln: Von der Verpackung über die Bildsprache bis hin zum Filmkonzept sowie der Regie beim Dreh der Kampagnen-Filme.

Das Kampagne-Key-Visual, wurde erstmals mit Unterstützung von AI umgesetzt. Der Filmdreh fand an den wunderschönen Stränden von Zingst statt. Die Produktneueinführung wird durch eine bundesweite digitale out-of-home-Kampagne, eine starke Präsenz in den sozialen Medien sowie durch Anzeigen und digitale Ads begleitet.

Mit dem Sortenkompass auf Kurs zum passenden Störtebeker 29. November 2023 ‐ UI/UX-Design

Mit dem „Störtebeker Sortenkompass“ begeben sich Bierliebhaber*innen auf eine Reise in die Welt der Bieraromen – und zu ihrer liebsten Geschmacksrichtung. Perfekt für alle, die sich zwischen Ale, Porter, Lager und Pils schon mal verirren. Unter dem Motto „Finde dein Störtebeker“ hat wertmarke einen bunten Kompass entwickelt, in dem jede Farbe ein Störtebeker-Bier widerspiegelt. Entweder über Multiple-Choice-Fragen oder intuitiv können sich Kund*innen im Störtebeker Brauereimarkt mit der Navigierungshilfe über ein iPad vor Ort oder ihr eigenes Smartphone direkt zu ihrem (neuen) Lieblingsbier führen lassen. Noch befindet sich der Kompass in der Beta-Phase, nach Abschluss der Testzeit soll er in die gesamte Marken-Kommunikation integriert werden. Damit zukünftig kein Störtebeker-Fan mehr auf dem Trockenen sitzt.

Ein Corporate Design, das den Fokus aufs Wesentliche lenkt 18. October 2023 ‐ Corporate Design

In Privatleben, Beruf sowie Gesundheit das volle Potenzial entwickeln – dabei hilft die Life, Business und Health Coachin Dr. Kirsten Schlömer ihren Klient*innen. Wertmarke hat ihr dafür ein gelungenes Corporate Design kreiert: Die Icons für die drei Säulen ihrer Arbeit sind bewusst klar und reduziert gehalten, die Farbe Petrol lenkt das Auge auf den empathischen Gesamtauftritt der Marke. Denn die beruhigende Wirkung der Kolorierung spiegelt ebenso die Klarheit und Leichtigkeit des Coachings wider wie auch das Logo und der Logoschriftzug.

Hi, Honey: der neue Whisky-Likör von Störtebeker 19. July 2023 ‐ Packaging

Neben den klassischen Whiskysorten lockt nun auch eine süße Likör-Variante ‒ nicht zu übersehen durch ihre leuchtend-gelbe Verpackung im Sechskant-Look. Die Natur stand Pate, als wertmarke das Packaging in Wabenform entwickelte, das den Growler zuverlässig schützt. Geringes Gewicht und höchste Stabilität zeichnen die Kartonage aus, die sich angelehnt an die Wabenbauten der Bienen spielend leicht stapeln lässt. Der Growler selbst steht der Verpackung in seiner Signalwirkung in nichts nach. Auch er sticht durch die gelbe Farbe sofort ins Auge und vermittelt dank einer umlaufenden Wabenstruktur und einer stilisierten Biene unmissverständlich, welch aromatische Köstlichkeit auf den Genießer wartet.

Unternehmenswerte sichtbar machen 16. March 2023 ‐ Corporate Design

Die persönlichen Werte immer vor Augen haben ‒ das gelingt leichter, wenn sie ein Profi gekonnt in Szene setzt. Zusammen mit der Unternehmensberatung 7e Vision & Partner begleitet wertmarke seit 12 Monaten den Wertfindungsprozess der Störtebeker Braumanufaktur. Das Ergebnis sind sieben Unternehmenswerte, für die das Kreativteam ein plakatives Corporate-Design entwickelt. In Schwarz auf weithin sichtbarem gelben Grund erscheinen die neuen Credos der Braumanufaktur an exponierten Orten, im neu konzipierten Intranet und auf weiteren Kommunikationsmitteln ‒ ein Farbcode, der an die Farbe des Bieres erinnert und bestens mit der Markenfarbe Rot harmoniert. Sämtliche Botschaften folgen dem Motto "Wir leben S" und schaffen visuelle Ankerpunkte auf dem Weg zu einer neuen Unternehmenskultur.

Strahlender Jubiläumsauftritt für die Elphi 19. January 2023 - Packaging Design

5 Jahre wird die Elphi nun schon geliebt und bewundert. Das muss gefeiert werden. Mit einer limitierten Whisky-Jubiläums-Edition, für die wertmarke ein ungewöhnliches Packaging-Konzept entwickelte. Die Verpackung spiegelt die Architektur des Konzerthauses in abstrahierter Form wider. Die transluzente Abdeckung, die die schwungvolle Form der Elbphilharmonie zitiert, kann mit einer LED-Leuchte wirkungsvoll illumiert werden. Unter der Hülle aus recyceltem Kunststoff erahnt man den Jubiläumsgrowler mit seinem Dekor aus gerasterten Punkten, das sich an die Verglasung der Elbphilharmoie anlehnt. Es bildet den Hintergrund für das Jubiläumslogo in Form der Konzerthaus-Silhouette, die eine große 5 ziert. Ein Erlebnis zum Mitnehmen und genießen.

Biergenuss von der hellblauen Sorte 01. June 2022 ‐ Movies

Endlich Hell im Norden – unter diesem Motto kreiert wertmarke eine multimedial angelegte Kampagne für die neue Biersorte „Nordisch-Hell“ aus dem Hause Störtebeker. Mit Plakaten, Filmen, einem Funk-Spot und einer in-App-Kampagne schürt das wertmarke-Team die Vorfreude auf das neue, leichte Sommerbier. Das strahlende Blau eines Sommerhimmels prägt das Design der neuen Bier-Sorte. Als Basisfarbe des Etiketts kontrastiert es wirkungsvoll mit den Bierkisten in Treibholzoptik. Auch die blaue Banderole entfaltet auf der goldbraunen Glasflasche die volle Leuchtkraft. Einfach in der Sonne sitzen und ein kühles Helles genießen – dank der gebrandeten blauen Liegestühle, den passenden T-Shirts und Baseball-Kappen motiviert das Motiv der Plakate zum Nachahmen und Entspannen.

The way of the whisky 21. February 2022 ‐ Interior Design

Whisky is a world view. One that wertmarke effectively stages at the Störtebeker distillery on the Mönchgut peninsula. Behind the time-honored walls, a brand world was created that exudes honesty and authenticity. Historical elements meet modern design here. Native materials such as flamed oak from the coast paired with copper accents create inviting spaces that give visitors insights into the art of distillation and views of the landscape. The space opens with an impressive metal gate in the shape of a wooden barrel. A path lined with select raw materials leads to the distillery's cellar, where individual whiskey recipes mature in personalized barrels.

Störtebeker goes on the air 31. January 2021 ‐ Movies

Anyone who talks out of the sewing box, or rather out of the brewery, finds many listeners. So what could be more obvious than to let the Störtebeker staff speak to the fan community via its own online TV channel? In order to whet the appetite for the new format on the subject of the art of brewing, wertmarke created the digital interface & on-air design for the channel of STÖRTEBEKER LIVE in harmony with the entire Störtebeker corporate design. The visual prelude is a trailer, which, in addition to the brand, puts the people behind it in the limelight, who in the course of the TV project develop from real beer connoisseurs to agile presenters. When the TV events will take place and what they will be about is revealed in the teaser spots designed by wertmarke, which precede the broadcast date on social media with a waving red-and-white flag.

Bay of Binz: Two Baltic Sea faces visually united 14. January 2021 ‐ Corporate Design

Binz Bay is flying the flag thanks to wertmarke. In the deep petrol of the Baltic Sea, it advertises the Rügen attractions Binz and Prora visibly from afar and visually combines the two different brands. The logo takes up the idea of a stylized flag. The heart-shaped cloud stands for picturesque Binz, the double wave for the wide beaches in Prora. Combined, the two icons represent Binz Bay as a concise umbrella brand. The logos, along with fonts, colors, visual language and many other design elements, are the result of an 18-month branding process. Via the innovative scrolly-telling map, the guest travels the region online. A new way to discover Rügen already at home.

The infinitely environmentally friendly food packaging 18. August 2020 ‐ Corporate Design

Under the name TIFFIN LOOP, ECO Brotbox Berlin, together with wertmarke and other supporters, is launching a nationwide initiative that promises plastic-free transport of your favorite food from the restaurant to your home or work. The core of the idea is a plastic-free reusable stainless steel box with handle, which is available for a deposit at all restaurants that join the initiative. To refer to the permanent use of the new take-away packaging, wertmarke transforms the double-o in the brand name into an infinity sign, which forms the core of the reduced, striking logo design. An important component of the logo is the claim "#Plastic-free takeaway", which communicates the USP of TIFFIN LOOP and is complemented by the emotional slogan "Just taste. No waste." More info: www.tiffinloop.de

Experimental ideas 01. November 2019 ‐ Corporate Design

Images rise, thoughts form and evaporate, making room for new ideas that become reality: Following the associative working method of product and communication designer Oliver Thomas, wertmarke established the thought bubble as a flexible icon that characterizes both the logo and the website. The thought bubbles form frames through which visitors can take a look at the designer's projects. T for Thomas. The name stands for visionary spatial concepts and is part of the logo in the form of the letter "T". And because the designer's creations are not only resource-saving and bold, but sometimes also flashy, wertmarke takes these qualities into account with an intensely bright color scheme that divides the website and exudes pure energy.

Visual appearance for a nationwide beer event 07. February 2019 ‐ Corporate Design

The logo in the national colours leaves no doubt: Störtebeker is looking for the best hobby brewer - nationwide. The stylized hop cone not only adorns the website, banners and print products, but also the neck of the bottle of the winning beer, which is bottled in the brewery and marketed throughout Germany. Side by side as independent brands, the red flag and the hop cone advertise for Germany's beer connoisseurs and establish Störtebeker as the brewery that promotes newcomers and expands the taste spectrum. A website specially designed for the event and a documentary film bring the championship to life and shorten the time to the next round.

Sustainable design wins! 17. June 2018 ‐ Packaging

The reduced-scale image of the Elbphilharmonie, which wertmarke created as packaging for the Störtebeker Elbphilharmonie Editions, convinces with its sense of form, functionality and the idea of sustainability. For this reason, the jury of the POPAI D-A-CH Awards awarded the design agency gold in the packaging category. The packaging, which is predominantly made of recycled materials, represents love for the environment paired with a passion for good design, from the cardboard base to the translucent top and the fibre cellulose inlay. The highlight: With an LED light, the Miniatur-Elbphilharmonie can be transformed into a stylish lamp.

Freshly excellent! 12. February 2018 ‐ Packaging

The success story of the wertmarke packaging concepts continues. This time, the packaging of the 0.85l growler bottle, which wertmarke developed together with Störtebeker, received the iF Design Award in the corresponding category - the oldest independent design award with a jury of 63 international experts. Highlights of this packaging: the unusual shape, the striking design and a handle made of a solid cardboard box in which the bottle is fixed with two natural rubber bands. The red Störtebeker flag, as an unmistakable trademark, was implemented for this packaging concept as a metal clip, which can also be used as a paper clip. The sustainable "Gesamtkunstwerk" can be seen from 21 June to 16 September 2018 as part of the iF Design Exhibition Hamburg in the Elbe arcades of HafenCity.

Masterful presentation 21. January 2018 ‐ UI/UX-Design

The presentarium is a stronghold for outstanding presentation techniques. It goes without saying that this includes a website with a convincing appearance at first glance. Challenge accepted! In a comprehensive relaunch, wertmarke developed a modern web design and a varied page layout that attracts the user's attention and seduces him/her to continue reading. The SEO-optimized & responsive website provides detailed information on methodology, training courses, references and the expanded team of trainers - without a flood of information, but always clearly structured and with its distinctive headlines told in an exciting way.

The hop umbel makes the master 23. December 2017 ‐ Corporate Design

Störtebeker stands not only for the highest beer quality, but also for the greatest commitment to the further development of the brewing industry. In July 2017, the traditional company therefore invited to the German Championship of amateur brewers under the sign of a black-red-golden hop umbel. Approximately 80 hobby brewers appeared for the brewing contest, which was visually accompanied by wertmarke. Clear, concise and in national colours, the new logo presents itself for the successful talent competition and gives a young, creative platform an equally creative face.

German Packaging Award 2017 24. October 2017 ‐ Packaging

With a so far unique packaging concept, wertmarke holds the flag high at the German Packaging Award - literally, because the visual highlight of the new Eisbock beers from Störtebeker is the red, waving flag on the bottleneck. For this technical sophistication, a labeling machine that is unique in the world and possesses only Störtebeker was developed. Another eye-catcher is the split, ice-grey shimmering label made of cold foil. Its appearance underscores the icy production process of the fine enjoyable beers. The concept thus stands up to a large international competition and qualifies for the World Star of Packaging.

A brand in motion. 07. September 2017 ‐ Corporate Design

In everyday life or during sports - movements accompany us everywhere. This makes it all the more important to carry them out correctly in order to prevent posture damage or injuries. Human Movements devotes itself to this task with various sports-specific training courses and offers for workplace health promotion. The idea of movement is continued in corporate design by wertmarke and uses the dynamics of curved lines to symbolize movement in the logo itself. The main colour blue conveys confidence and strength, two important values when it comes to the body. A full-screen web design and modern icons round off the brand identity. www.human-movements.de

In the footsteps of the Hanse 11. February 2017 ‐ Packaging

The packaging of Störtebeker‘s Waterfront Rum. For the first time in Störtebeker‘s history a rum joined their product range. Wertmarke‘s challenge: Creating a packaging that meets Störtebeker‘s brand authenticity but still has a distinctive look. The result is an anthracite stoneware bottle closed by a wooden cork. The printed picture covering the entire bottle shows the Hanse‘s geographic territory. Of course, Störtebeker‘s red flag cannot miss and therefore seals the cork. Product information on the 5-year old rum can be found on a paper label merging with the bottle‘s grey background colour.

The Elbphilharmony... 02. November 2016 ‐ Packaging

...at home - Störtebeker‘s special edition. Just like its real life model the three-piece packaging for Störtebeker‘s special edition is cleverly designed and perfectly shaped. Wertmarke strategically placed the wave-shaped cover with a gap at the bottom hinting at the building‘s plaza on a solid pedestal made of cardboard. Similar to the original building the packaging‘s cover is translucent and has a haptic surface structure reminding of the opera house‘s window disposition. Inside, three product specialties are displayed in an inlay of cellulose fibre. Well thought out: the little red flags on the outside can be used to attach a carrying handle. Plus, by adding a LED light the packaging can be transformed into a luminous souvenir.

Icy looking refreshment 29. September 2016 ‐ Packaging

Störtebeker‘s "Eisbock" beer: 4 high(er) percentage beers refined through a special cooling technique. Wertmarke created a shiny icy greyish looking panorama label on cold- stamped foil and its coherent name. Giving the cog a lot of space on its banderole the beer once again circles around Störtebeker‘s key visual. Other graphic accents such as brand, beer kind and alcohol concentration allow a structured and clear look. In contrast to the black and white appearance Störtebeker‘s prominent red flag functions as an eye catcher. Properly packed in a grey wooden looking 4-bottle carry on box - you are good to go!

Nordic art of brewing: 15. August 2016 ‐ Movies

Störtebeker‘s image film! A cog as their famous landmark and claiming product variety. The film authentically displays the beer‘s origin and its great diversity. A journey through Störtebeker‘s world - guiding us through nordic landscapes and showing the Hanseatic city of Stralsund, home of Störtebeker‘s beer. Viewers can witness real Störtebeker moments at the Baltic Sea and get a glimpse of the master brewers‘ work. Opening scene and ending visually focus on the cog which sails along Rügen‘s cliff coast. Join the adventure!

CU | Ski live! 11. January 2016 ‐ UI/UX-Design

After the very successful launching of CU | Camper Hamburg‘s online tourism company CU | Travel GMBH & CO. KG brought up its second online booking platform "CU | Ski“. This website especially attracts experienced skiers who love to plan their individual and unique ski trips in the USA or Canada online. Thus, wertmarke developed a corporate and screen design for an innovative responsive user interface which guides costumers easily through the whole booking process. Moreover, a set of around 120 self-explanatory icons, a new brand book and an online style guide were created to give an overview on all the online modules.

For newcomers: the handy sampler set! 13. August 2015 - Packaging

The diversity of Störtebeker‘s brew specialties is large. In order to keep track of the most famous kinds wertmarke developed a handy 4-beer sampler set for "Atlantik-Ale", "Stark-Bier", "Roggen-Weizen" and "Keller-Bier". The chosen vintage look fits perfectly into the whole product range and thanks to a handle it can be carried home or to the beach easily. A soft handwriting on the label tells the costumer which kind of beer and which quantity can be expected. The best conditions to arrange a private beer tasting!

Störtebeker goes BioFach! 24. February 2015 – Messestand

Rough, striking, real: The exhibition stall should represent the brand in an authentic way. Thus, wertmarke designed the "BIOFACH"- stall in the style of Störtebeker's brewing market. The iconic red flag combined with the well approved pallets-optics take the costumers into the world of brew specialties and the Nordic way of life. Here, five kinds of beer are presented - among them the two world champions "Roggen-Weizen" (wheat and rye) and the "Keller-Bier". The culture of brewing and zeitgeist do not only come together in Störtebeker‘s brew specialties but also in their exhibition stand: Ipads with short films which inform about the individual kinds of beer and explain the range of products further enhance the adventurous beer experience.

The new KW! 02. April 2014 ‐ Corporate Design Relaunch

At the art school Wandsbek young design talents do not only discover themselves, but can also access professional support and education. Who would be the more suitable to approve this atmosphere than students and lecturers themselves? Wertmarke develops a brand strategy which focuses on the insight. The motto claims "communication on eye level". Thus, personal quotes and snapshots from everyday life at the KW shape the brochures, website, image film and information stall. Accompanied with the new logo the whole visual appearance clearly demonstrates the KW‘s main characteristics: Interaction of individuality and teamwork.

See you on cu-camper.com! 26. January 2014 ‐ UI/UX-Design Latest Developments

For Hamburg‘s Start-Up company CU Travel GmbH wertmarke develops a coherent strategy and new brand appearance - from logo to online booking portal. From now on CU-Camper.com represents itself with amazing photographs of landscapes surrounded by a colour scheme that suits the outdoor-theme. The signature is completed by a stamp which shows a camper van icon and the claim "Größte Auswahl, bester Preis" ("Greatest selection, best prices") encouraging motivated campers to book a tour in North America. CU is a friendly and modern brand which invites costumers to discover their website enhanced by a user-friendly design.

Garbage - a source of energy 17. December 2013 ‐ Movies Imagetrailer

Garbage is an energy source - this is presented in the new image film which wertmarke produced for the Munich company CONVAERO. The film revolves around Europe‘s largest waste drying plant located in Istanbul which uses the newly developed BioDry technology by CONVAERO to transform household garbage into combustible material. "We want to show that our BioDry technology is a process of natural composting.", says Dr. Markus Binding from CONVAERO. In collaboration with film producer Matthias Sandmann from Cologne wertmarke develops a film concept which includes multiple interviews that convey the potential and strengthen the trust in BioDry technology. More information can be obtained at www.convaero.com.